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~Archives~ Wednesday, September 5, 2007
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Wednesday, September 5, 2007
Running a Successful Home Based Business on the Web
Many people these days are looking into starting their own ecommerce business, or looking into expanding their existing business onto the web. Once they get this idea they go online and research for hours on how to run a successful business online and most of them come up with junk like, "I made $20,000 in my first month, now I am on vacation and still making money off my website". These places also state you can be really lazy and do minimal work while becoming filthy rich. Well these websites are wrong and must be avoided at all costs.
Starting an internet business is just like any other business. It takes hard work. You can not just sit around doing minimal work and expect to make a decent income. It will take much of your time getting to understand the world of ecommerce at first as well as finding your niche. Here's a few tips on how to run a successful internet business.
1. First you must find out exactly what products you want to sell.
Try to find products that everyone and their moms aren't selling. Find a line of products that are in high demand but very few suppliers of them if any. If you find this (which most people don't) you just took a giant step into a successful business online.
2. Search for suppliers of this type of products with good prices.
Of course like any other type of business you would have to find a supplier for your products. Now there is one benefit you will have having your business online which is called drop shipping. With drops shipping you never see the products you sell, you just send the orders to your wholesale drop ship company and they ship it out for you. The best place to find wholesale company's that would drop ship for you is worldwidebrands.com
3. Decide weather you want to sell on auctions or on your own website.
If you are in a rush and would like to start quickly you would probably prefer selling on auction websites such as ebay. If you sell on auctions I would also prefer you list your products on yahoo auctions since its absolutely 100% free with no costs at all. You will make less sales then ebay but there are no costs. Also you may start up your internet business with a website. Websites usually take much work in creating it and will take some time. You may hire a web designer to build one for you or just build it yourself. I prefer you learn how to, and build it yourself since its your business and you should know what's going on. Learning HTML is very easy. If you know how to use Microsoft word and Microsoft Power Point, then you would know how to use Microsoft Front Page to build your websites! It's that simple.
4. Promoting your website once it is finished.
If you sell on auctions don't worry about promoting them because you will get traffic from people searching the auctions site. Promoting your website is very simple but takes much hard work and lots of your time. A few years ago people used to say "Make it and they will come", this is no longer the case at all. If you make a website and open for business no one will come unless you market it well. The best way to get traffic (visitors) to your website is by ranking high in search engines. To do that you may hire a search engine optimization company to do so, but it may be very costly even though most times its worth it. To do the search engine optimization (SEO) yourself here's a few tips. Build as many links as you can to your website with your keywords in the anchor text. You may do this by submitting your site to many many directories, I suggest you never stop finding new directories to list to because every day there are 100's of new directories that open. Search engine traffic may take a while to achieve meanwhile you could list your products on shopping comparison sites such as yahoo shopping, bizrate.com, pricegrabber.com etc. These are pay per click product search engines. I also suggest you list your site on froogle.com since its 100% free. You may also start an adwords campaign. This is simply paying to rank high in search engines with google. You may also start an affiliate program, where people advertise your site for you and you pay them a commission for each sale they give you. If you are new to all of this I suggest you post on webmaster forums to better understand the industry. Make sure you post a signature link to your website on all your posts because it will get you traffic and higher search engine rankings.
Many people these days are looking into starting their own ecommerce business, or looking into expanding their existing business onto the web. Once they get this idea they go online and research for hours on how to run a successful business online and most of them come up with junk like, "I made $20,000 in my first month, now I am on vacation and still making money off my website". These places also state you can be really lazy and do minimal work while becoming filthy rich. Well these websites are wrong and must be avoided at all costs.
Starting an internet business is just like any other business. It takes hard work. You can not just sit around doing minimal work and expect to make a decent income. It will take much of your time getting to understand the world of ecommerce at first as well as finding your niche. Here's a few tips on how to run a successful internet business.
1. First you must find out exactly what products you want to sell.
Try to find products that everyone and their moms aren't selling. Find a line of products that are in high demand but very few suppliers of them if any. If you find this (which most people don't) you just took a giant step into a successful business online.
2. Search for suppliers of this type of products with good prices.
Of course like any other type of business you would have to find a supplier for your products. Now there is one benefit you will have having your business online which is called drop shipping. With drops shipping you never see the products you sell, you just send the orders to your wholesale drop ship company and they ship it out for you. The best place to find wholesale company's that would drop ship for you is worldwidebrands.com
3. Decide weather you want to sell on auctions or on your own website.
If you are in a rush and would like to start quickly you would probably prefer selling on auction websites such as ebay. If you sell on auctions I would also prefer you list your products on yahoo auctions since its absolutely 100% free with no costs at all. You will make less sales then ebay but there are no costs. Also you may start up your internet business with a website. Websites usually take much work in creating it and will take some time. You may hire a web designer to build one for you or just build it yourself. I prefer you learn how to, and build it yourself since its your business and you should know what's going on. Learning HTML is very easy. If you know how to use Microsoft word and Microsoft Power Point, then you would know how to use Microsoft Front Page to build your websites! It's that simple.
4. Promoting your website once it is finished.
If you sell on auctions don't worry about promoting them because you will get traffic from people searching the auctions site. Promoting your website is very simple but takes much hard work and lots of your time. A few years ago people used to say "Make it and they will come", this is no longer the case at all. If you make a website and open for business no one will come unless you market it well. The best way to get traffic (visitors) to your website is by ranking high in search engines. To do that you may hire a search engine optimization company to do so, but it may be very costly even though most times its worth it. To do the search engine optimization (SEO) yourself here's a few tips. Build as many links as you can to your website with your keywords in the anchor text. You may do this by submitting your site to many many directories, I suggest you never stop finding new directories to list to because every day there are 100's of new directories that open. Search engine traffic may take a while to achieve meanwhile you could list your products on shopping comparison sites such as yahoo shopping, bizrate.com, pricegrabber.com etc. These are pay per click product search engines. I also suggest you list your site on froogle.com since its 100% free. You may also start an adwords campaign. This is simply paying to rank high in search engines with google. You may also start an affiliate program, where people advertise your site for you and you pay them a commission for each sale they give you. If you are new to all of this I suggest you post on webmaster forums to better understand the industry. Make sure you post a signature link to your website on all your posts because it will get you traffic and higher search engine rankings.
Shakib Nassiri - CEO of SplayTech - To get the best deals on the hottest new
electronics products on the web please visit
SplayTech.com - Best Electronics Deals Anywhere!
Is it Just Me, or are People Getting Ruder?
Invest Wisely in Yourself and your Business
You may publish this article in your ezine, newsletter on
your web site as long as the byline is included and the
article is included in it's entirety. I also ask that you
activate any html links found in the article and in the
byline. Please send a courtesy link or email where you
publish to: support@multiplestreammktg.com
Invest Wisely in Yourself and your Business
By Abe Cherian
Copyright ? 2005
One of the most amazing things about consumers is that
people are not aware of the publications available within
their industry.
It is a very wise decision to visit a local library and ask
the business librarian how to find magazines or
publications that are in your industry. They will help you
locate them and it may be a good idea to subscribe to them.
Reading these publications will keep you informed and
motivated and show you how well other people are doing. You
will read success stories and be able to implement ideas
that other successful companies are using. You will also
see products and services within your industry offered to
companies like yours.
This will also keep educating you. The best investment
you'll ever make is the investment in yourself. Once you
stop doing that, you don't stop in one spot, you go
backwards. You don't want to let that happen.
Your industry publications are a great source for this
information. They're very easy to read and usually
inexpensive. Some of the newsletters are a little more
expensive, but overall these are worthwhile.
while you're into reading over your new publications, you
will notice that the vast majority of businesses are made
up of the "numbers game". You see, business is numbers. If
you don't know what your numbers are, you really don't know
what's working in your business.
You won't be able to focus. You can't just have a "kind of
a notion" about your numbers. You have to know them. You
should look at them every single day. There are 5 check
list items you must do on a routine basis to cover all your
angles of your business:
1. know the cost of a marketing campaign.
2. know how many calls you got from that campaign.
3. know how many of those calls became customers.
4. know the average amount of money you made from those
customers.
5. know how many referrals you got from those customers.
When you calculate the figures, you'll know if a marketing
campaign is working and you can figure out your average
numbers. Then you'll know which is working better and which
is working worse. This is the only way to track your
marketing and only doing things that work.
The combination of your new publications and while
crunching numbers, you'll Want To Have A Standard Package
Of Material For New Customers.
You'll want to develop a package of information to send to
every new customer that is going to thank them for becoming
a client, include your free report or book that explains
your products and services. This will educate them as to
why they're going to continue to do business with you.
This type of package can do many things for you. It can
show them your company goes the extra mile. It can create
higher perceived value because they're getting more than
just a product or service.
It helps you convince them to buy more and continue being a
customer of yours. It's cheap and easy. You're going to be
sending information to them anyway, so you may as well
package it together in a welcome kit. Now that you have
publications and numbers to review, the only thing left is
to give your customers exactly what they want- your
products or services.
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